Last summer, I learned that day rates were a thing and I decided to implement them into my business right away. I made an IG post that night and posted it to my account the next morning. *Crickets* My excitement faded. I decided to pitch it on my next sales call later that week but the response was disappointing. Not only were they not interested but it confused them. Ugh. I continued to try on future calls when it made sense but was definitely losing hope. No one wanted it. I only booked 2 day rate projects the whole rest of the year. Determined, I decided to re-approach and restructure the entire offering. Through lots of trial and error, I made some significant changes then BAM! It clicked and everyone I pitched it to started saying “yes!” without hesitation. Now, I consistently book 1-2 of these offerings per week and my schedule is full over a month out! I’m making $10k+/month with intensives alone (not including the full branding projects I still do!) and am only working part-time hours.
I started talking about it on IG and the response was overwhelming. Now, I’m teaching other designers my exact process for creating, selling and executing a design intensive offer so you can do the same thing!
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01. My sales pitch for Design Intensives that makes them a no brainer decision for the right client
02. The mindset you need to fill your schedule and start making $10k+/month working just 1-2 full days per week
03. The Design Intensive structure and process from inquiry to final file hand off
04. How to differentiate this offer from your full brand and website projects so you can still book those too!
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If you do this part time and book 5, $2k projects a month that each take 1 day to complete…that means you’re making $10k that month and are only working 5 full, dedicated days. That’s just 1 work-week a month. If you did that every month, you’d work 60 days out of 365 days that year and make $120k/yr. This isn’t accounting for any full brand or website projects you do in addition to this and this is if you do it part time! I’m doing this exact thing. I work 20-25 hours a week total and stay home the other part with 2 very young kids who I’m the main caregiver for. This is more than possible for you!!
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Think about it, how many ‘low budget” inquiries do you get per week? And how often do you feel frustrated about that?
What if you could turn each of those low budget inquiries into profitable projects instead of turning them away and feeling frustrated? (All while still booking the high budget clients too!)
What if you could make your $2k design intensive projects just as, if not more, profitable than your $10k projects?
“Design Intensive” is simply just a type of project structure.
For example, fully built out brand processes can take 4-6+ weeks and involve lots of steps, presentations, research, etc. An intensive structure is a short “intense” process that allows me to design a brand or website in a single day (with some prep work).
Section 1- Get excited about Intensives, How they will transform your business
Section 2- Common fears and how to overcome them
Section 3- Mindset Shifts and Hot Tips
Section 4- How to sell it and add it to your services seamlessly
CLASS PERIOD 1
Section 5- Prep Work
Section 6- Design Day
Section 7- Sample Design Day Schedule
Section 8- After the Design Day, how to handle client requests after you’re done
CLASS PERIOD 2
Section 9- How to Fill your Schedule
Section 10- Q+A
Bonus- How to scale the offer and involve other designers on your team
Bonus- how to streamline and automate the process to make it more efficient
CLASS PERIOD 3
YOU’LL ALSO GET:
01. The exact prep work templates I use
02. A sample sales call script
03. My brand board template for final file hand off
MEET YOUR INSTRUCTOR, JENNA
You will get access to the complete Design Intensive Master Training via email immediately after purchase. The email will give you access to the exclusive FB group where you'll find all training videos & info. Every video is already recorded & ready to watch.